Authors: Solomon Marfo Ayesu (Kumasi Technical University), Richard Acquaye (Takoradi Technical University), Ebenezer Kofi Howard (Kwame Nkrumah University of Science and Technology) and Benjamin K. Asinyo (Kwame Nkrumah University of Science and Technology)
Abstract: This study investigated on promotion and preservation of indigenous textiles and culture in Ghana using qualitative approach. Tour guides, curators, historians and artisans were selected as accessible population as they possessed knowledge of the cultural significance, historical context and traditional methods of textile preservation. The study used a combination of convenience or purposive sampling with random stratified sampling to select 12 respondents (3 from each group) across different regions of Ghana, ensuring a representative sample. The study concluded that indigenous Ghanaian textiles are an essential part of the country’s cultural heritage. The use of indigenous textiles in various cultural activities is crucial for preserving and promoting Ghanaian culture. These textiles are deeply intertwined with Ghanaian cultural practices and play crucial roles in transmitting customs and traditions to the outside world. Therefore, it is recommended that efforts should be made to document and preserve indigenous textiles and promote their use in various settings, including formal occasions and cultural events. This will help preserve Ghana’s rich cultural heritage and promote cultural tourism in the country.