Author: Mohammed B. E. Saaida (Al-Istiqlal University)
Abstract: This study emphasizes the importance of culture and identity in international relations, highlighting challenges that arise from cross-cultural communication. It underscores the significance of recognizing and embracing cultural diversity and the need for cultural competence, sensitivity and awareness of biases in policymaking to cultivate positive and productive international relationships. The potential for cultural differences to lead to conflicts is also highlighted, which underscores the importance of cultural competence and sensitivity in communication. Individual and national identities play a crucial role in shaping foreign policy decisions, necessitating that policymakers be aware of their biases and promote mutual understanding and diplomacy through cultural diplomacy efforts and to prevent any impediments to peaceful relationships. While culture and identity can be utilized as soft power, the study advises policymakers to approach it with nuance and sensitivity to avoid cultural imperialism and appropriation. The study stresses the importance of a deeper appreciation of cultural diversity and greater sensitivity in cross-cultural communication through cultural diplomacy efforts so as to foster positive international relations.