Grounded theory

Exploring the Adventist Health-lifestyle: A Social Marketing Perspective

Leave a Comment / Vol 2, Issue 2 /

Authors: Innocent Sigauke, PhD (Solusi University, Zimbabwe), Kenneth Swansi, PhD (Adventist International Institute of Advanced Studies, Philippines) and Christinah Dlamini, PhD (Solusi University, Zimbabwe) Abstract: Some studies have linked the Seventh-day Adventist (SDA) church health-lifestyle with better wellbeing and longevity. However, there are suggestions that current initiatives by the SDA-church to prompt health behavior modifications […]

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Oscillating among Different Traditions of Grounded Theory

Leave a Comment / Vol 1, Issue 1 /

Author: Innocent Sigauke, PhD, Kenneth Swansi, PhD, and Peter Tsvara, PhD Abstract: Grounded theory is one of the major research designs used in qualitative studies. However, there is more than one genre of grounded theory. Some authors highlight the basic dichotomy between Strauss and Glaser’s approaches to grounded theory while still others go further to

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Scaling up Grounded Theory: Problems, Implications and Options for Qualitative Researchers

Leave a Comment / Vol 1, Issue 1 /

Authors: Innocent Sigauke, PhD, Kenneth Swansi, PhD, and Peter Tsvara, PhD Abstract: The purpose of the grounded theory method is to develop a theory. While some grounded theories generated through the method have limited application because they tend to be grounded in the data of a single substantive area, if a substantive grounded theory is

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