The Role of Language in Mass Media Anti-HIV/AIDS Campaigns: A Case of a Patriarchal Community, Kenya
Author: Eric R. Masese, PhD (Moi University, Kenya) Abstract: This paper examined how language used in mass media in HIV/AIDS prevention campaigns influenced social action towards ill-health behaviors based on the ethnographic data collected from 100 young people aged 19- 40 years over a period of nine months. The sample was selected using snowball and […]