Communicative Adequacy of Linguistics Features Incorporated in the Design of the National Microfinance Bank Commercial Advertisements in Tanzania
Author: Lucy Galagunga (St. Augustine University of Tanzania) and Nasibu Musa (St. Augustine University of Tanzania) Abstract: This study investigated the communicative adequacy of linguistic features employed in the design of commercial advertisements for the National Microfinance Bank (NMB) in Tanzania. A qualitative research approach and an analytical research design were used. The study employed […]