Impact of Library Service Quality on Customer Satisfaction in Higher Learning Institutions in Mwanza, Tanzania

Authors: Lortha Libent (College of Business Education, Tanzania) and Paskazia Bulugu (College of Business Education, Tanzania)

Abstract: High-quality library services play a significant role in enhancing user satisfaction and academic performance in higher education institutions. This study examined the influence of library service quality on customer satisfaction in higher learning institutions in Mwanza City, informed by the LibQUAL model through the Affect of Service, Information Control and Library as a Place. The study conducted a survey of 302 students with data being collected based on a structured questionnaire. The study revealed that three dimensions have a noticeable contribution to customer satisfaction. High-quality library services play a significant role in enhancing user satisfaction and academic performance. The study recommends improvement in service delivery, resource access and physical facilities for strengthening satisfaction in Tanzanian higher learning libraries. Continuous user feedback mechanisms are also recommended to support evidence-based service improvement.

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