Author: Asnath Alberto Malekela, PhD (Mwalimu Nyerere Memorial Academy, Tanzania)
Abstract: This study investigates the challenges facing avocado farmers and local traders along the value chain in Njombe, Tanzania using the mixed method in which a combination of qualitative and quantitative approaches formed the basis for data collection and analysis. A total of 230 respondents formed a study unit whereby 180 were avocado farmers and 50 were avocado traders. Primary data were collected through questionnaire, interview, direct observation and focus group discussions while secondary data were collected from published and unpublished materials. Data were analyzed using the SPSS and results were presented using expressive statistics and figures. It was established that along the value chain, avocado farmers and traders experienced low prices, unreliable markets, damaging of avocados, poor transport systems, lack of market information, lack of capital and low fruit quality. Therefore, the government should help farmers in determining reliable markets. Effective efforts should be geared up to make sure that all activities along the chain are well coordinated and monitored. Also all actors should be brought together for effective communication and information sharing on avocado value chain.