Artificial Intelligence and Voter Education in Zimbabwe: Perceptions, Impact and Integration Challenges

Authors

  • Simbarashe Tongayi https://orcid.org/0009-0007-4587-7876 Author
  • Raphael Jingura https://orcid.org/0000-0002-0548-6308 Author
  • Terrence Masamba https://orcid.org/0000-0002-8692-3062 Author

Keywords:

Artificial Intelligence; elections; electoral participation; voter education; Zimbabwe.

Abstract

This study investigates the impact, challenges and opportunities of integrating AI-based voter education in
electoral processes in Zimbabwe, where turnout has averaged 50%. The study further examined how AIpowered tools can increase accessibility, transparency and engagement, addressing challenges like voter
apathy and misinformation. Using qualitative research methods, including interviews and focus group
discussions with Zimbabwean electoral experts, this study explored effective integration strategies for AIpowered voter education into existing programs and electoral processes. The study provides insights into the
potential impact of AI-powered voter education on electoral participation. Findings highlight AI's role in
enhancing existing voter education programs and its advantages in the electoral processes. The study
contributes to the literature on technology in democratic governance, offering practical recommendations
for policymakers and electoral authorities to strengthen electoral processes. The study recommends
investing in digital infrastructure and literacy programs to address the digital divide, ensuring equitable
access to AI-powered voter education.

Author Biographies

  • Simbarashe Tongayi, https://orcid.org/0009-0007-4587-7876

    Department of Business Management, Chinhoyi University of Technology, Zimbabwe 

  • Raphael Jingura, https://orcid.org/0000-0002-0548-6308

    Department of Business Management, Chinhoyi University of Technology, Zimbabwe

  • Terrence Masamba, https://orcid.org/0000-0002-8692-3062

    Department of Business Management, Chinhoyi University of Technology, Zimbabwe

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Published

2026-06-01

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